advertisers spent more than $149-billion. "He has more "voices' than Robin Williams and his work is always fresh and original."Ĭreating this original work is big business. Walter Thompson Co.'s North American operations. "Cliff has consistently done some of the funniest, smartest ads on TV," said Jim Patterson, a competitor who's chairman of advertising giant J. In another spot, foot after foot of gooey cheese propels babies out of high chairs and into their grandparents' arms.īut the favorite among the ad executives in the USA Today survey was the commercial that has a juggling infant balancing the family dog on his head but failing to impress his pizza-obsessed father. One recent commercial features two male orangutans who prefer two of everything: bananas, female orangutans and pizzas. "And a big reason has got to be his ads." ![]() "Our business has taken off in the past five years," said Rob Elliott, vice president of marketing for Little Caesars. ![]() People seem to love the offbeat sense of humor of the Little Caesars ads, created by Freeman's company, Cliff Freeman & Associates. In a recent USA Today survey of creative directors at top-flight advertising agencies, Freeman's latest "Pizza, Pizza" creation for Little Caesars was the pick as the best TV commercial of 1994. ![]() He lives a modest lifestyle in Manhattan and just keeps chugging along, creating commercials that make people laugh out loud. Freeman's ads have earned him star status in the advertising world, but he's low-key about his success.
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